Accounting information systems
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Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 4e is on the accountant's role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are developing a new course for AIS or incorporating AIS materials into your existing curriculum, Accounting Information Systems 4e will help your students develop the technological skills they need for their future careers.
Advertising and promotion : an integrated marketing communications perspective
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.??? Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill’s Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.
月薪族的閱讀致富計畫 : 普通人升級富一代的致富秘笈-多讀2倍書, 年薪翻3倍!
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獲利優先 : 大道至簡的現金管理系統
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你會在這本書裡學到：
☑ 兩分鐘檢測公司實際財務狀況。
☑ 不用看財報，只要看銀行帳戶餘額，就了解實際狀況。
☑ 按部就班削減債務，進一步還清債務，不會變得一無所有。
☑ 降低經營成本與增加業績的方法，真正幫助公司轉型。
股海老牛最新抱緊名單 贏過大盤20％ : 跌了也不賣、算出便宜價才買、先知道好題材……50檔抗震盪的致富私藏股大公開。
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本學科指引提供您財務金融學研究的資源，透過圖書館的蒐集與整理，整合館藏紙本、電子以及校外的網路資源，按資料類型排列彙編，主題式的 引介各種資源， 提供兼具廣度與深度的資料。
若您需要更進一步的協助，請與館員聯絡。
This guide directs you to resources that will best enable you to conduct finance research. If you need more assistance, please Ask a Librarian!
本館館藏資源以配合校內師生教學研究之需要為主，舉凡相關之圖書、期刊、多媒體資料、電子資源等均予蒐藏。
圖書/期刊 Books & Journals
電子資源 Electronic Resources
