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行銷學系學科指引 Department of Marketing: 網路資源 Websites

行銷相關網站 Selected Marketing Websites

  • 天下雜誌
  • 商業周刊
  • 商業周刊知識庫
  • 哈佛商業評論
  • TED
  • Managerial Marketing
  • globalEDGE

    globalEDGE is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities.

  • Interbrand

    Interbrand has the broadest geographical presence – offering more people, moredisciplines, and more knowledge tailored to our clients. Interbrand create and manage brand value by making the brand central to the business’s strategic aims.

  • KnowThis.com-Knowledge source for Marketing

    KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

  • Marketing Research Associations & Institutes

    For 25 years Quirk's Marketing Research Review has been providing practical applications in marketing research. Our mission is to be the marketing research information source for those that conduct, coordinate and purchase research product and services.

  • The New York Times
  • Statista

    Statista is the world’s largest statistics portal. Providing you with access to relevant data from over 18,000 sources,our customized search query form provides you with a list of statistics, studies and reports relating to your search request within a matter of seconds –kick-starting your research.

  • Social Science Research Network

    Social Science Research Network (SSRN) is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences.

  • World Advertising Research Center (WARC)

    Warc is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.Warc also publishes leading journals,in addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources.

官方資源連結 Official Marketing Websites

            提供專業行銷研究成果與經營管理之科學方法,舉辦各類行銷研討會以及相關活動。

            提供世界各國貿易協定之相關情報及經貿談判的論壇,除此之外亦有貿易法規、貿易推廣相關服務。

整合國內外商情,以雜誌、電子報、對外展覽及拓銷團等方式提供臺灣企業的商機刊登及交換,同時透過經濟部暨外貿協會分佈於全球駐外單位,收集國外企業的商情及資訊。

擁有國內外品牌相關情報,推廣台灣自創品牌並舉辦品牌活動‧‧‧‧‧‧等。

結合台灣商務策劃領域之學者、專家,透過研究、教學、顧問、出版、培訓、交流等活動,推廣企劃力在各種專業領域之應用,亦提供商務企劃能力檢定。

提供兩岸經濟貿易相關資訊,解決海峽兩岸的經貿糾紛以及資訊交流等。

藉由此協會建立行銷傳播產業專屬的專業認證體系架構,提昇並保障產業專業價值。

  • American Association of Advertising Agencies

    4A is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

  • American Marketing Association

    AMA is the trusted go-to resource for marketers and academics. They are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

  • Business Marketing Association

    Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry.

  • Marketing Research Association

    the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

  • Word of Mouth Marketing Association

    The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing.